Radio Program Directors Directory
Cumulus Media Country “” WLXX Lexington KY has promoted Deidre Ransdell to Program Director.Ransdell has been in the Lexington market since 2001 serving as morning show producer for the Bandy & Bailey Show on WBUL and then joined WLXX in 2006 when they moved over there. She would move to afternoons and then middays at the station and also serve as morning show at sister News/Talk. In 2018, she added overnights at Westwood One’s Nash Icon network.She fills the Program Director position made vacant following Roger McCoy’s.CUMULUS MEDIA announces that it has promoted Country radio veteran Deidre Ransdell to Program Director of Country radio station WLXX/NASH FM 92.9. Ransdell has been a Lexington Country radio fixture for 18 years following a 15-year career in education. She joined WLXX’s Bandy and Bailey and the B-Team Morning Show in 2001 and in 2012, took afternoon drive and midday positions at the station.
In 2018, Ransdell added overnights at 95.5 WSM in Nashville, TN, and in Westwood One markets across the U.S.Scott Frazier, General Manager Cumulus Lexington, said: “Having Deidre Ransdell as WLXX Program Director is like naming Justin Verlander as your Starter in Game 1 of the World Series. She brings talent, experience, drive and the ‘Will To Win’ to the station. I’m very much looking forward to working with her.”Anthony “Twitch” Longo, Operations Manager, Cumulus Lexington, said: “It’s a great day when we get to promote someone as talented and hardworking as Deidre! She is a force to be reckoned with, and to say that I am excited to have her at the helm of NASH FM 92.9 is an understatement!”“I have learned from some of the best in the business: Michael Bandy, Jason Bailey, Keith Yarber, Doug Hamand, Barry Fox, Dale O’Brien, Bob Raleigh, Charlie Cook and the current leadership at Cumulus Lexington Scott Frazier and Anthony “Twitch” Longo. I look forward to the challenges ahead and am driven to make the turn for WLXX in a run for the top!”.
Commercial CzarA radio station’s traffic refers to its paid advertisements and commercials. Fitting advertisements into a radio show is a numbers game.
Radio Program Directors Directory 2017
Advertisers buy airtime during a specific time window, such as a morning show or lunchtime program. Radio traffic directors must then schedule the advertisements, make sure similar advertisements don’t run one after the other, and also leave room for any station-specific advertisements. You’ll also make sure that advertisements meet Federal Communication Commission standards and may need to remove offensive commercials from the line-up. Other ResponsibilitiesYou’ll work closely with the sales department to reconcile station advertiser commitments against when the commercials aired. Your advertiser may be able to ask for their money back if you don’t run their commercial in line with specifications, such as between the hours of 6 and 8 a.m. On a Wednesday in June.
You may also oversee your station’s library of promos, commercials and sponsor spots. For example, a company that sponsors a specific program may require you to air one or more of their commercials during that time period. Education and ExperienceHow much education and experience you need varies by radio station. For example, traffic directors at WQME 98.7 in Lafayette, Indiana, must have between 1 and 3 years of experience. The station also prefers, but does not require, traffic directors to have a bachelor’s degree in a relevant field. Radio One in Indianapolis, Indiana, weighs an applicant’s experience and education together, requiring that they have the equivalent of an associate’s degree and between 3 and 5 years of relevant experience and training. SkillsTo succeed as a radio traffic director, you need to work well under pressure and with others.
You may also need to be familiar with the specific traffic software that the station uses. For example, to work as a radio traffic director for Curtis Media Group in Raleigh, North Carolina, you should have previous experience using Marketron Traffic Software, while radio traffic directors at Entercom in Wichita, Kansas, must have experience using WideOrbit’s Traffic System. You also need to be familiar and comfortable with using basic word-processing software and e-mail programs. Fun photo editor full version crack.